Review - Case Study Example
manufacture of its furniture seeking to reduce costs at through relations with suppliers in cost-efficient labour countries and sourcing different parts from different countries. The other way in which IKEA was very involved in furniture manufacture is through IKEAâ€™s engineers determining the kind of materials to use ensuring high quality yet at the lowest cost.
Selection and manufacture of the best furniture were achieved through the internal competition of IKEAâ€™s ten designers and freelancers allowing IKEA to have the best designs in the market. Flat Packaging is the other important point for IKEA in several aspects including reduced costs in shipping and labour and allowed IKEA to meet consumer need for low-cost furniture augmenting its market share and providing more success in both domestic and international markets. Another important factor for IKEAâ€™s success is bright and inviting large (15000-35000 square feet) showrooms with huge price tags on the furniture and model rooms for the consumers increasing visibility.
Listening to customer complaints allowed IKEA to overcome challenges in the American market through the incorporation of designs and product specification including measurement in inches and augmenting product size to fit American tastes and preferences. Having a self-service ethos through self-assembling of furniture, well explained pricing and specification in stores, and self-service strollers are well envisaged in IKEAâ€™s business allowing for low-cost production and supply.
Johnson developed original ideas for the success of J.C. Penny but demonstrated a lack of foresight and thinking in terms of operations, finance, and logistics that could have been the cause of his failures. He brought new designs and strategies that could have been more successful through the â€œFair and Squareâ€ strategy if he envisioned its development with better thinking on operationalizing the plans without much impact and changes to the loyal customer
Write something about yourself. No need to be fancy, just an overview.